Roger Noordhoek named Managing Director of Marketing for USBC and IBC Youth

ARLINGTON, Texas – Roger Noordhoek, who has served in marketing roles in the bowling industry for more than 20 years, has been named Managing Director of Marketing for the United States Bowling Congress and International Bowling Campus Youth Development.

Noordhoek joined the IBC Youth Development team in 2015 as Senior Director of Youth Marketing and took on the role of USBC Senior Director of Marketing earlier this year.

“It has been a great opportunity to promote and expand the initiatives of IBC Youth and USBC,” Noordhoek said. “I look forward to continuing to support the team’s efforts in providing our members with outstanding programs and services as we build a Future for the Sport.”

He will continue to oversee the marketing and communications initiatives for IBC Youth and USBC, including the Open and Women’s Championships, and the new platform.

Noordhoek started his career in the bowling industry at the Showboat Pro Shop and worked the Storm/Roto Grip booth at the USBC Open Championships in Billings, Montana, which led to his joining Roto Grip in 2002 as Technical Customer Services Manager.

Two years later, he was promoted to Director of Sales and Marketing, then became Vice President of Business Development before taking over as Roto Grip Brand Manager in 2008, where he oversaw all sales and marketing efforts.

He was named Director of Marketing for Storm Products in 2010 and moved into the role of Vice President of Marketing for that organization in 2013.