Reichert retired as Brunswick's chairman of the board, president and chief executive officer in 1995. Tireless in his commitment to promote bowling as a medal sport in the Olympics, he led his companys efforts in the Olympic quest. He provided the leadership to guide Brunswick's growth into a leader in the bowling and recreation industry. He served as a member of the Strike Ten Entertainment, Inc. and Professional Bowlers Association boards of directors. Reichert his start in bowling as a pinsetter for Hall of Famer Ned Day in his hometown of Milwaukee.