Strike Ten Entertainment, the Bowling Proprietors’ Association of America and the United States Bowling Congress have just unveiled a new league program designed exclusively for first-time adult bowlers.

The “Adult 8 For 8” league program is similar to the “Youth 8 For 8” initiative that recently ended and has been successfully used in a number of BPAA-member centers, which reported flooring thousands of new league bowlers.

The new 8 For 8 program is available exclusively to BPAA- and STE-member centers, and is scheduled to run Feb. 1 through April 30.

“This is an encore of the successful ‘Youth 8 For 8’ program that recently ended,” said Frank DeSocio of Strike Ten Entertainment. “To build on that success, we designed a similar program for adults to experience the fun of bowling league for the first time at a great value.

“Bowlers get eight weeks of bowling at a price of $8 per week. At the end of the league, each bowler will receive a new polyester ball thanks to our industry partners —  Brunswick, Columbia 300 and Ebonite.”

In addition to the ball, bowlers also receive free USBC “Club Membership,” which includes a certified USBC average, a printable USBC membership card, and access to the USBC Member Rewards program.

Proprietors who sign up for the program get an activation kit with everything needed to start: a standee, six posters, counter card, 250 customizable sales flyers and a “How-To” marketing guide.

For more information about the “8 For 8” program, log on to the website at www.8For8Bowling.com. To order a kit, contact Toby Brown at 800-871-7869, ext. 8444, or ask for your Strike Ten account representative.