ARLINGTON, Texas – October is National Breast Cancer Awareness Month and the sport of bowling once again will support the fight against breast cancer through its ongoing Bowl for the Cure® initiative.

Bowl for the Cure® is a year-round fundraising and breast cancer awareness effort sponsored by the United States Bowling Congress in partnership with Susan G. Komen®, the world’s largest grassroots organization of breast cancer survivors and activists.

Early detection and effective treatment have resulted in a 34 percent decline in breast cancer mortality in the United States since 1990 but for women ages 40-59, breast cancer remains the most common cause of cancer death in the nation.

Through the support of local and state associations and bowlers throughout the country, more than $10 million in total donations have been made to Susan G. Komen® through the Bowl for the Cure® initiative.

“Each season, the bowling community comes together through Bowl for the Cure® and other types of fundraising events to help in this ongoing battle against breast cancer,” said USBC Executive Director Chad Murphy. “This disease has affected so many, either directly or indirectly, and USBC will continue to do its part to help strike out breast cancer.”

Bowl for the Cure® has several ways for the bowling community to help with fundraising efforts:

• Shop – USBCBowlingStore.com has a great new selection of Bowl for the Cure® merchandise for 2014 and 25 percent of all BFTC purchases will go to Susan G. Komen®.
• Donate – Anyone can make a direct impact by donating online and every dollar will go directly to Komen’s fight against this deadly disease.
• Participate! – USBC has new event materials for Bowl for the Cure event planners, so now it’s easier to put together an event at your local bowling center. The materials can be found at BowlfortheCure.com, plus there is an event calendar that has a state-by-state listing of upcoming BFTC events.

Visit BowlfortheCure.com to get involved and to find out for more information about the USBC’s Bowl for the Cure® efforts and its partnership with Susan G. Komen®.