Brunswick Bowling today announced it has hired Bugsy Kelly as sales specialist for aftermarket products.

Kelly will support sales of lane machines and conditioners, pinsetter parts, bowling pins, rental shoes and house balls. His responsibilities include visiting and calling on bowling centers throughout the United States.

Kelly brings extensive industry experience to the position, having worked in marketing, brand management, and sales at Ebonite International and Columbia Industries.

“I’m looking forward to bringing my industry experience and love of the sport of bowling to my new position at Brunswick,” said Kelly. “I’m excited to ensure proprietors have the very best products in their centers.”

“We’re happy to welcome Bugsy to the Brunswick team, helping us expand our service to bowling center customers around the world,” said Ron Addison, director of marketing and sales – aftermarket products.

Brunswick Bowling & Billiards aftermarket products include Envoy, Authority 22, and Phoenix LT4 lane machines; innovative lane conditioners; Genuine Brunswick parts and Advanced Performance (AP) parts for A/A-2 and GS Pinsetters; Score King, Max, Trophy, and Specialty pins; and a variety of rental shoes.