New Partnership Enhances Host City Opportunities for WTBA World Championships
November 03, 2009
The World Tenpin Bowling Association has signed a 15-month agreement with TSE Consulting, an international sports consultancy firm, in an effort to increase the attractiveness of the WTBA World Championships for potential host cities.
Working in cooperation with TSE Consulting, the WTBA wants to ensure that the World Championships continue to play a key role in its long-term strategy of becoming an Olympic sport as well as develop a strong connection between the sport and the host city.
The first five months of the agreement will focus on intense research and concept development prior to the launch of the 2013 World Championships bidding process in March 2010.
"The World Championships is the top global event for the sport of bowling," WTBA President Kevin Dornberger said. "First and foremost, it helps us to showcase bowling on an international stage, but it also gives us an opportunity to build relationships with host cities from around the world. When the event is over, we want to be able to leave behind a strong emotional attachment between bowling and the surrounding community. We believe that TSE can help us to achieve that goal."
"We are truly excited to be working with the WTBA," Managing Director of TSE Consulting Lars Haue-Pedersen said. "Bowling demonstrates infinite potential in the field of international sport. Together, we will be able to expose that potential and create opportunities for both the organization and the host city."
The WTBA is the primary governing body of tenpin bowling around the world. Currently, there are over 100 million bowlers, of which, 10 million participate in tournaments, leagues and championships. Three confederations - the PABCON Zone, the Asian Zone and the European Zone - are responsible for the development of the sport within designated geographic boundaries. The World Championships are comprised of elite bowlers from each zone.
Since the first World Championships in 1954, such prominent countries as the United States, England, Netherlands, Germany, Singapore, Korea and Malaysia have hosted the Championships. Las Vegas most recently hosted the World Women's Championships at the world-renowned Cashman Center, featuring 60 specially-constructed lanes, the world's largest mobile video scoreboard, spectator seating and live video streaming. Munich, Germany is currently gearing up to host the 2010 WTBA World Men's Championships.
The World Tenpin Bowling Association, which is made up of more than 100 bowling federations, governs the sport throughout the world.
Working in cooperation with TSE Consulting, the WTBA wants to ensure that the World Championships continue to play a key role in its long-term strategy of becoming an Olympic sport as well as develop a strong connection between the sport and the host city.
The first five months of the agreement will focus on intense research and concept development prior to the launch of the 2013 World Championships bidding process in March 2010.
"The World Championships is the top global event for the sport of bowling," WTBA President Kevin Dornberger said. "First and foremost, it helps us to showcase bowling on an international stage, but it also gives us an opportunity to build relationships with host cities from around the world. When the event is over, we want to be able to leave behind a strong emotional attachment between bowling and the surrounding community. We believe that TSE can help us to achieve that goal."
"We are truly excited to be working with the WTBA," Managing Director of TSE Consulting Lars Haue-Pedersen said. "Bowling demonstrates infinite potential in the field of international sport. Together, we will be able to expose that potential and create opportunities for both the organization and the host city."
The WTBA is the primary governing body of tenpin bowling around the world. Currently, there are over 100 million bowlers, of which, 10 million participate in tournaments, leagues and championships. Three confederations - the PABCON Zone, the Asian Zone and the European Zone - are responsible for the development of the sport within designated geographic boundaries. The World Championships are comprised of elite bowlers from each zone.
Since the first World Championships in 1954, such prominent countries as the United States, England, Netherlands, Germany, Singapore, Korea and Malaysia have hosted the Championships. Las Vegas most recently hosted the World Women's Championships at the world-renowned Cashman Center, featuring 60 specially-constructed lanes, the world's largest mobile video scoreboard, spectator seating and live video streaming. Munich, Germany is currently gearing up to host the 2010 WTBA World Men's Championships.
The World Tenpin Bowling Association, which is made up of more than 100 bowling federations, governs the sport throughout the world.