Terry Bigham
USBC Communications

ARLINGTON, Texas – The Professional Women’s Bowling Association (PWBA) today announced a new sponsorship deal making Pepsi the official soft drink of the 2016 PWBA Tour.

As part of the agreement, Pepsi will be the title sponsor of the PWBA Tour stop in Lincoln, Neb. The Pepsi PWBA Lincoln Open will take place June 9-12 at Sun Valley Lanes.

“As the official soft drink of bowling and longtime partner for Bowling Proprietors’ Association of America centers, we are excited to partner with Pepsi as part of the growing PWBA Tour,” said Bowling Proprietors' Association of America President, Tom Martino. “The PWBA Tour also provides a wonderful way to showcase the iconic Pepsi products that are offered in bowling centers and to continue to build our relationship to benefit BPAA members.”

As an official sponsor, Pepsi also will be featured during 2016 PWBA Tour telecasts on CBS Sports Network. The United States Bowling Congress and CBS Sports Network recently reached an agreement to televise 23 major championship bowling events in 2016, including 13 telecasts of the PWBA Tour. You can read more about that deal here: /?p=12156

“Seeing Pepsi as an official sponsor of the PWBA Tour gives us a great feeling of pride,” PWBA spokeswoman, Kelly Kulick, said. “Pepsi has a rich history in bowling and we’re looking forward to our new partnership.”

The stepladder finals of the 2016 Pepsi PWBA Lincoln Open will be taped during the PWBA Players Championship in Green Bay, Wis., on June 26, and will air on CBS Sports Network on Tuesday, July 12.

Go to PWBA.com for more information about the PWBA Tour and players.