USBC launches Coach+ membership product

ARLINGTON, Texas – United States Bowling Congress-trained coaches will have new opportunities for exposure and networking in 2023 as USBC is launching an enhanced coaching membership product.

The new product called Coach+, is available to USBC-trained coaches who have achieved Bronze status or higher and includes a bundle of USBC media products in the membership. Coaches enrolled in Coach+ will receive their own personalized coaching pages on, access to members-only marketing materials such as custom business card and clinic flyer templates, and one-year subscriptions to both Bowlers Journal International magazine (12 issues) and the BowlTV streaming service.

These benefits are available to Coach+ members for $99.95 per year with subscriptions automatically renewing one year from the sign-up date. In order to be eligible for Coach+, USBC-trained coaches must be up to date with all Registered Volunteer Program and U.S. Center for SafeSport training requirements.

The first 100 Coach+ subscribers will get even more value as each of them will receive a complimentary International Bowling Pro Shop & Instructors Association (IBPSIA) coach membership ($100 added value) in addition to the other Coach+ subscriber benefits.   

Key among those additional benefits is the fact that Coach+ members will be featured prominently any time a USBC member uses’s relaunched Find-a-Coach search feature. In addition to having their name and contact information in search results, Coach+ member listings also will include a direct link to that coach’s personalized web page on, allowing coaches to publicly share their credentials and experience.

“Providing quality coaching resources is a core function for USBC as the National Governing Body,” USBC Executive Director Chad Murphy said. “While we stepped back from highlighting coaches on a few years ago, we are now positioned to provide value for coaches and those looking for instruction at a higher level.”

USBC’s commitment to providing coaches with more benefits is not limited to Coach+ members alone, however.

In addition to the Coach+ product for those Bronze level and above, USBC Coaching will be launching the quarterly USBC Coaching E-Newsletter to its entire coaching database, from Level 1 to Gold.

The E-Newsletter will feature valuable information such as updated class dates, resource center information, training tools and/or tips, as well as Coach+ program updates.

To purchase the new Coach+ membership, visit

For more information on USBC Coaching, visit